EMAIL 08 (Story): Six months became three years

Subject line options:
  1. The film that took six times longer
  2. 3 years of someone else's legwork for $19.95
  3. He planned six months for this
Preview text: What a filmmaker found when his heart disease project kept growing.

Hi {{first_name}},

When Matt Carter started making a film about heart disease, he expected it to take about six months. It took three years.

The subject turned out to be far bigger than he had imagined, so he kept flying to different countries until he had sat down with over 40 cardiologists, doctors, nutrition experts and heart disease survivors. The people featured include Dr. Mark Hyman, Dr Mimi Guarneri, Dr Jack Wolfson, Dr Mark Houston, journalist Nina Teicholz and Prof David Diamond, along with many others.

All of that went into The Untold Story of Heart Disease, a 9-part docuseries of around 10 hours, and into the Heart Disease Code ebook, which turns it into nine natural steps you can follow to fight and prevent heart disease.

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[Add a sentence of your own about why you value research done this thoroughly]

Three years of someone else's legwork for $19.95 seems like a very good trade to me. That's the current price instead of the normal $99.95, and you get 60 days to try it with a full refund if it isn't what you hoped.

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Cheers,
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(I may earn a commission if you buy through my link, at no extra cost to you.)
