26 emails, each with three subject lines and your link twice. Set your link first and every email below fills in with it.
Make each email yours. Every email has one line in [square brackets] for a sentence in your own words. Fill it in and delete the brackets. {{first_name}} is your email service’s first-name tag: swap it for the tag your service uses. Free gift emails use your free gift link, so readers land on the free report page.
The downloaded files carry the placeholders {{AFFILIATE_LINK}} and {{GIFT_LINK}}: replace them with your links, or use the buttons on each email below, which fill them in for you.
Email 1 · Intro
Why I'm sending this: the silent killer
Subject lines
A more serious email than usual
What 40 heart experts told one filmmaker
The 36-second fact I can't forget
Preview text
What a filmmaker learned from over 40 heart experts in three years.
Email
Hi {{first_name}},
I want to share something today that is a little more serious than what I usually send, because it touches almost every family I know.
Heart disease is the leading cause of death worldwide, and in the United States one person dies from it roughly every 36 seconds. It is often called the silent killer because so many people have no warning before something goes badly wrong.
[Add a sentence of your own about why heart health matters to you]
A documentary filmmaker called Matt Carter spent three years travelling to different countries to interview over 40 cardiologists, doctors, nutrition experts and heart disease survivors about what really drives heart disease and what ordinary people can do about it. He turned all of it into Heart Disease Code, a program built around nine natural steps to fight and prevent heart disease.
You can see what it covers here:
{{AFFILIATE_LINK}}
What I like most is that it explains the reasons behind each step, so you understand your own heart better and can have a far more useful conversation with your doctor. The whole package is $19.95 at the moment instead of the usual $99.95, and it comes with a 60-day money-back guarantee.
Take a look when you have ten quiet minutes:
{{AFFILIATE_LINK}}
To your health,
{{AFFILIATE_NAME}}
(I may earn a commission if you buy through my link, at no extra cost to you.)
Subject: A more serious email than usual
Preview text: What a filmmaker learned from over 40 heart experts in three years.
Hi {{first_name}},
I want to share something today that is a little more serious than what I usually send, because it touches almost every family I know.
Heart disease is the leading cause of death worldwide, and in the United States one person dies from it roughly every 36 seconds. It is often called the silent killer because so many people have no warning before something goes badly wrong.
[Add a sentence of your own about why heart health matters to you]
A documentary filmmaker called Matt Carter spent three years travelling to different countries to interview over 40 cardiologists, doctors, nutrition experts and heart disease survivors about what really drives heart disease and what ordinary people can do about it. He turned all of it into Heart Disease Code, a program built around nine natural steps to fight and prevent heart disease.
You can see what it covers here:
{{AFFILIATE_LINK}}
What I like most is that it explains the reasons behind each step, so you understand your own heart better and can have a far more useful conversation with your doctor. The whole package is $19.95 at the moment instead of the usual $99.95, and it comes with a 60-day money-back guarantee.
Take a look when you have ten quiet minutes:
{{AFFILIATE_LINK}}
To your health,
{{AFFILIATE_NAME}}
(I may earn a commission if you buy through my link, at no extra cost to you.)
Email 2 · Intro
Signs of higher risk you may not expect
Subject lines
Gum disease and your heart?
The warning sign men rarely connect to their heart
A list that surprised me
Preview text
Some of the warning signs the experts point to are not the ones you'd guess.
Email
Hi {{first_name}},
Most of us picture heart trouble as something that happens to other people, usually older people who never looked after themselves. The experts in a documentary series I came across paint a very different picture.
They point to a set of signs that tend to go with higher risk, and some of them surprised me: high blood pressure, extra weight around the middle, type 2 diabetes, high triglycerides, gum disease, sleep problems, ongoing inflammation, and even erectile dysfunction, which can be linked to poor blood flow.
If any of those sound familiar for you or someone close to you, I'd suggest a look at Heart Disease Code:
{{AFFILIATE_LINK}}
It was put together by filmmaker Matt Carter after three years of interviews with over 40 cardiologists, doctors, nutrition experts and survivors. You get an ebook that lays out nine natural steps for protecting your heart, a 9-part docuseries of about 10 hours, and a stack of practical bonuses, including a cookbook and a testing guide you can take along to your doctor.
[Add a sentence about which of these signs made you pay attention, or why you're sharing this]
It's $19.95 right now (it is normally $99.95), and you have 60 days to decide whether it's right for you, with a full refund if it isn't.
{{AFFILIATE_LINK}}
Warmly,
{{AFFILIATE_NAME}}
(If you buy through my link I may earn a commission, at no extra cost to you.)
Subject: Gum disease and your heart?
Preview text: Some of the warning signs the experts point to are not the ones you'd guess.
Hi {{first_name}},
Most of us picture heart trouble as something that happens to other people, usually older people who never looked after themselves. The experts in a documentary series I came across paint a very different picture.
They point to a set of signs that tend to go with higher risk, and some of them surprised me: high blood pressure, extra weight around the middle, type 2 diabetes, high triglycerides, gum disease, sleep problems, ongoing inflammation, and even erectile dysfunction, which can be linked to poor blood flow.
If any of those sound familiar for you or someone close to you, I'd suggest a look at Heart Disease Code:
{{AFFILIATE_LINK}}
It was put together by filmmaker Matt Carter after three years of interviews with over 40 cardiologists, doctors, nutrition experts and survivors. You get an ebook that lays out nine natural steps for protecting your heart, a 9-part docuseries of about 10 hours, and a stack of practical bonuses, including a cookbook and a testing guide you can take along to your doctor.
[Add a sentence about which of these signs made you pay attention, or why you're sharing this]
It's $19.95 right now (it is normally $99.95), and you have 60 days to decide whether it's right for you, with a full refund if it isn't.
{{AFFILIATE_LINK}}
Warmly,
{{AFFILIATE_NAME}}
(If you buy through my link I may earn a commission, at no extra cost to you.)
Email 3 · Intro
Questions the docuseries answers
Subject lines
Why would sunlight matter to your heart?
The gut came up again and again
Three questions I can't shake
Preview text
Normal cholesterol, heart attacks, sunlight and the gut: the series explains.
Email
Hi {{first_name}},
A few questions have been on my mind since I came across a docuseries called The Untold Story of Heart Disease.
Why do roughly half of the people who have a heart attack turn out to have normal cholesterol? Why might sunlight matter for blood flow? And why do the experts in the series spend so much time on the gut, of all places, when they talk about the heart?
The series is the heart of Heart Disease Code, made by documentary filmmaker Matt Carter. He interviewed over 40 cardiologists, doctors, nutrition experts and heart disease survivors, including well-known names like Dr. Mark Hyman, Dr Stephen Sinatra and Dr William Davis, and he shaped what he learned into nine natural steps.
{{AFFILIATE_LINK}}
[Add a line of your own about which of these questions you most want answered]
Everything sits in an online members area, so you can watch, read or print it on your phone, tablet or computer whenever it suits you, and there's even a bonus episode on the gut-heart connection.
The price is $19.95 (down from $99.95), and it's covered by a 60-day, no-questions-asked money-back guarantee, so you can look through all of it and decide for yourself.
{{AFFILIATE_LINK}}
Talk soon,
{{AFFILIATE_NAME}}
(Quick note: I may earn a commission if you buy through my link. It costs you nothing extra.)
Subject: Why would sunlight matter to your heart?
Preview text: Normal cholesterol, heart attacks, sunlight and the gut: the series explains.
Hi {{first_name}},
A few questions have been on my mind since I came across a docuseries called The Untold Story of Heart Disease.
Why do roughly half of the people who have a heart attack turn out to have normal cholesterol? Why might sunlight matter for blood flow? And why do the experts in the series spend so much time on the gut, of all places, when they talk about the heart?
The series is the heart of Heart Disease Code, made by documentary filmmaker Matt Carter. He interviewed over 40 cardiologists, doctors, nutrition experts and heart disease survivors, including well-known names like Dr. Mark Hyman, Dr Stephen Sinatra and Dr William Davis, and he shaped what he learned into nine natural steps.
{{AFFILIATE_LINK}}
[Add a line of your own about which of these questions you most want answered]
Everything sits in an online members area, so you can watch, read or print it on your phone, tablet or computer whenever it suits you, and there's even a bonus episode on the gut-heart connection.
The price is $19.95 (down from $99.95), and it's covered by a 60-day, no-questions-asked money-back guarantee, so you can look through all of it and decide for yourself.
{{AFFILIATE_LINK}}
Talk soon,
{{AFFILIATE_NAME}}
(Quick note: I may earn a commission if you buy through my link. It costs you nothing extra.)
Email 4 · Story
Matt's story: doing everything right
Subject lines
He thought he was living healthily
The gap between what he did and how he felt
Matt's story stayed with me
Preview text
Wholegrains, exercise, daily medication, and still his health was a mess.
Email
Hi {{first_name}},
Matt Carter thought he was living a healthy life. He ate his wholegrains, took his daily medications and exercised, and yet up until about five years ago he was overweight and struggling with brain fog, frequent headaches, high blood pressure, acid reflux and joint pain.
That gap between what he was doing and how he felt bothered him, especially because heart disease had already killed or crippled many of the people he loved. His family history was long, and as a husband and father he had every reason to want a different future for his own children.
So he did what a documentary filmmaker does. He spent three years flying to different countries with his camera, interviewing over 40 cardiologists, doctors, nutrition experts and people who had lived through heart disease.
[Add a sentence of your own about why Matt's story struck a chord with you]
What came out of it is Heart Disease Code, which gives you an ebook of nine natural steps, a 9-part docuseries, and a set of bonuses that make the steps easy to put into practice at home.
{{AFFILIATE_LINK}}
If you've been doing what you were told and still don't feel the way you'd hoped, his findings are well worth an evening of your time. It's $19.95 right now instead of $99.95, with 60 days to ask for a refund if it isn't for you.
{{AFFILIATE_LINK}}
All the best,
{{AFFILIATE_NAME}}
(I may receive a commission if you buy through my link, at no extra cost to you.)
Subject: He thought he was living healthily
Preview text: Wholegrains, exercise, daily medication, and still his health was a mess.
Hi {{first_name}},
Matt Carter thought he was living a healthy life. He ate his wholegrains, took his daily medications and exercised, and yet up until about five years ago he was overweight and struggling with brain fog, frequent headaches, high blood pressure, acid reflux and joint pain.
That gap between what he was doing and how he felt bothered him, especially because heart disease had already killed or crippled many of the people he loved. His family history was long, and as a husband and father he had every reason to want a different future for his own children.
So he did what a documentary filmmaker does. He spent three years flying to different countries with his camera, interviewing over 40 cardiologists, doctors, nutrition experts and people who had lived through heart disease.
[Add a sentence of your own about why Matt's story struck a chord with you]
What came out of it is Heart Disease Code, which gives you an ebook of nine natural steps, a 9-part docuseries, and a set of bonuses that make the steps easy to put into practice at home.
{{AFFILIATE_LINK}}
If you've been doing what you were told and still don't feel the way you'd hoped, his findings are well worth an evening of your time. It's $19.95 right now instead of $99.95, with 60 days to ask for a refund if it isn't for you.
{{AFFILIATE_LINK}}
All the best,
{{AFFILIATE_NAME}}
(I may receive a commission if you buy through my link, at no extra cost to you.)
Email 5 · Story
Fred's story: the ticking time bomb
Subject lines
"You're a ticking time bomb"
What Fred did after the "time bomb" warning
Fred did everything right
Preview text
No warning signs, almost completely blocked arteries, and what he did next.
Email
Hi {{first_name}},
Fred Pauser did everything he'd been told was good for his heart. He avoided fat, ate plenty of whole grains and stayed very active.
Then one morning he woke up with a stabbing pain in his chest and could hardly breathe. There had been no warning signs at all. His doctor told him he was "a ticking time bomb", because the main arteries to his heart were almost completely blocked. Heart disease had already taken members of his family, so he knew exactly what that meant.
Fred started researching. He put together a specific protocol of supplements, crucial food swaps and other lifestyle changes, including botanicals and time in the sunlight, and he did not follow a low-fat diet. He went on to drop 20 pounds, got back to weight training, had more energy, and his cholesterol came back to normal. His doctor told him he was no longer at high risk and he no longer needed heart surgery.
Fred is one of the more than 40 people interviewed in Heart Disease Code, a docuseries and guide by filmmaker Matt Carter.
{{AFFILIATE_LINK}}
Results will differ from one person to the next, but hearing Fred describe exactly what he changed, in his own words, is something I'd want anyone with a family history of heart disease to do.
[Add a sentence of your own about what Fred's story made you think about]
It's $19.95 (normally $99.95) with a 60-day money-back guarantee.
{{AFFILIATE_LINK}}
Take care,
{{AFFILIATE_NAME}}
(I may earn a commission from purchases through my link, at no extra cost to you.)
Subject: "You're a ticking time bomb"
Preview text: No warning signs, almost completely blocked arteries, and what he did next.
Hi {{first_name}},
Fred Pauser did everything he'd been told was good for his heart. He avoided fat, ate plenty of whole grains and stayed very active.
Then one morning he woke up with a stabbing pain in his chest and could hardly breathe. There had been no warning signs at all. His doctor told him he was "a ticking time bomb", because the main arteries to his heart were almost completely blocked. Heart disease had already taken members of his family, so he knew exactly what that meant.
Fred started researching. He put together a specific protocol of supplements, crucial food swaps and other lifestyle changes, including botanicals and time in the sunlight, and he did not follow a low-fat diet. He went on to drop 20 pounds, got back to weight training, had more energy, and his cholesterol came back to normal. His doctor told him he was no longer at high risk and he no longer needed heart surgery.
Fred is one of the more than 40 people interviewed in Heart Disease Code, a docuseries and guide by filmmaker Matt Carter.
{{AFFILIATE_LINK}}
Results will differ from one person to the next, but hearing Fred describe exactly what he changed, in his own words, is something I'd want anyone with a family history of heart disease to do.
[Add a sentence of your own about what Fred's story made you think about]
It's $19.95 (normally $99.95) with a 60-day money-back guarantee.
{{AFFILIATE_LINK}}
Take care,
{{AFFILIATE_NAME}}
(I may earn a commission from purchases through my link, at no extra cost to you.)
Email 6 · Story
The hockey game memory
Subject lines
A promise made at eight years old
What happened during a family hockey game
Do you have a memory like this one?
Preview text
What an eight-year-old saw at a hockey game, and the promise he made.
Email
Hi {{first_name}},
When Matt Carter was eight years old, a friend's dad, a husband and father of three, collapsed with a massive heart attack while he was watching a hockey game with his family.
Matt made himself a promise that it would never happen to him. Years later, with heart disease running through his own family and his own health in poor shape, he set out to keep that promise properly. He spent three years travelling to different countries and interviewing over 40 cardiologists, doctors, nutrition experts and survivors, asking what really causes heart disease and what an ordinary person can do to fight and prevent it.
[Add a sentence of your own about a moment that made heart health real for you]
The answers became Heart Disease Code, which is built around nine natural steps and comes with a 9-part docuseries of about 10 hours, a heart-healthy cookbook and several practical guides.
{{AFFILIATE_LINK}}
Plenty of us carry a memory like Matt's from somewhere in our past, whether it's a relative, a neighbour or a friend's parent. If one has stayed with you too, this is a thoughtful place to start learning what you can do about it. It's $19.95 at the moment instead of $99.95, and it's backed by a 60-day money-back guarantee.
{{AFFILIATE_LINK}}
Warm regards,
{{AFFILIATE_NAME}}
(I may earn a commission if you buy through my link, at no extra cost to you.)
Subject: A promise made at eight years old
Preview text: What an eight-year-old saw at a hockey game, and the promise he made.
Hi {{first_name}},
When Matt Carter was eight years old, a friend's dad, a husband and father of three, collapsed with a massive heart attack while he was watching a hockey game with his family.
Matt made himself a promise that it would never happen to him. Years later, with heart disease running through his own family and his own health in poor shape, he set out to keep that promise properly. He spent three years travelling to different countries and interviewing over 40 cardiologists, doctors, nutrition experts and survivors, asking what really causes heart disease and what an ordinary person can do to fight and prevent it.
[Add a sentence of your own about a moment that made heart health real for you]
The answers became Heart Disease Code, which is built around nine natural steps and comes with a 9-part docuseries of about 10 hours, a heart-healthy cookbook and several practical guides.
{{AFFILIATE_LINK}}
Plenty of us carry a memory like Matt's from somewhere in our past, whether it's a relative, a neighbour or a friend's parent. If one has stayed with you too, this is a thoughtful place to start learning what you can do about it. It's $19.95 at the moment instead of $99.95, and it's backed by a 60-day money-back guarantee.
{{AFFILIATE_LINK}}
Warm regards,
{{AFFILIATE_NAME}}
(I may earn a commission if you buy through my link, at no extra cost to you.)
Email 7 · Story
Mom's cholesterol drugs
Subject lines
When his Mom got the prescription
Statins: friend or foe?
This one got too close for Matt
Preview text
A new prescription for a parent changes how you think about your own heart.
Email
Hi {{first_name}},
For filmmaker Matt Carter, heart disease had always been part of the family story, and it came much too close when his Mom started taking cholesterol-lowering drugs.
Many of us know that moment. A parent comes home from a check-up with a new prescription, and suddenly the question of what is going on inside their arteries, and whether there is more the family can do to support their heart, becomes very real.
Matt went looking for answers, and over three years he sat down with more than 40 heart experts and survivors. One full episode of his docuseries, "Statin Crazy: Friend or Foe", looks at cholesterol drugs from several sides, and another, "Cholesterol: The Surprising Story Never Told", explores why not every expert agrees that high cholesterol is bad.
Please don't change or stop any medication because of something you watch, because the series is there to help you walk into your doctor's office far better informed.
[Add a sentence of your own if someone in your family takes cholesterol medication]
{{AFFILIATE_LINK}}
Heart Disease Code includes the 9-part series, the ebook of nine natural steps, and a Cardiovascular Testing Guide listing modern tests you can ask your doctor about. It's $19.95 (normally $99.95) with a 60-day money-back guarantee.
{{AFFILIATE_LINK}}
Best,
{{AFFILIATE_NAME}}
(I may earn a commission if you buy through my link, at no extra cost to you.)
Subject: When his Mom got the prescription
Preview text: A new prescription for a parent changes how you think about your own heart.
Hi {{first_name}},
For filmmaker Matt Carter, heart disease had always been part of the family story, and it came much too close when his Mom started taking cholesterol-lowering drugs.
Many of us know that moment. A parent comes home from a check-up with a new prescription, and suddenly the question of what is going on inside their arteries, and whether there is more the family can do to support their heart, becomes very real.
Matt went looking for answers, and over three years he sat down with more than 40 heart experts and survivors. One full episode of his docuseries, "Statin Crazy: Friend or Foe", looks at cholesterol drugs from several sides, and another, "Cholesterol: The Surprising Story Never Told", explores why not every expert agrees that high cholesterol is bad.
Please don't change or stop any medication because of something you watch, because the series is there to help you walk into your doctor's office far better informed.
[Add a sentence of your own if someone in your family takes cholesterol medication]
{{AFFILIATE_LINK}}
Heart Disease Code includes the 9-part series, the ebook of nine natural steps, and a Cardiovascular Testing Guide listing modern tests you can ask your doctor about. It's $19.95 (normally $99.95) with a 60-day money-back guarantee.
{{AFFILIATE_LINK}}
Best,
{{AFFILIATE_NAME}}
(I may earn a commission if you buy through my link, at no extra cost to you.)
Email 8 · Story
Six months became three years
Subject lines
The film that took six times longer
3 years of someone else's legwork for $19.95
He planned six months for this
Preview text
What a filmmaker found when his heart disease project kept growing.
Email
Hi {{first_name}},
When Matt Carter started making a film about heart disease, he expected it to take about six months. It took three years.
The subject turned out to be far bigger than he had imagined, so he kept flying to different countries until he had sat down with over 40 cardiologists, doctors, nutrition experts and heart disease survivors. The people featured include Dr. Mark Hyman, Dr Mimi Guarneri, Dr Jack Wolfson, Dr Mark Houston, journalist Nina Teicholz and Prof David Diamond, along with many others.
All of that went into The Untold Story of Heart Disease, a 9-part docuseries of around 10 hours, and into the Heart Disease Code ebook, which turns it into nine natural steps you can follow to fight and prevent heart disease.
{{AFFILIATE_LINK}}
[Add a sentence of your own about why you value research done this thoroughly]
Three years of someone else's legwork for $19.95 seems like a very good trade to me. That's the current price instead of the normal $99.95, and you get 60 days to try it with a full refund if it isn't what you hoped.
{{AFFILIATE_LINK}}
Cheers,
{{AFFILIATE_NAME}}
(I may earn a commission if you buy through my link, at no extra cost to you.)
Subject: The film that took six times longer
Preview text: What a filmmaker found when his heart disease project kept growing.
Hi {{first_name}},
When Matt Carter started making a film about heart disease, he expected it to take about six months. It took three years.
The subject turned out to be far bigger than he had imagined, so he kept flying to different countries until he had sat down with over 40 cardiologists, doctors, nutrition experts and heart disease survivors. The people featured include Dr. Mark Hyman, Dr Mimi Guarneri, Dr Jack Wolfson, Dr Mark Houston, journalist Nina Teicholz and Prof David Diamond, along with many others.
All of that went into The Untold Story of Heart Disease, a 9-part docuseries of around 10 hours, and into the Heart Disease Code ebook, which turns it into nine natural steps you can follow to fight and prevent heart disease.
{{AFFILIATE_LINK}}
[Add a sentence of your own about why you value research done this thoroughly]
Three years of someone else's legwork for $19.95 seems like a very good trade to me. That's the current price instead of the normal $99.95, and you get 60 days to try it with a full refund if it isn't what you hoped.
{{AFFILIATE_LINK}}
Cheers,
{{AFFILIATE_NAME}}
(I may earn a commission if you buy through my link, at no extra cost to you.)
Email 9 · Myth-buster
Half of heart attacks: normal cholesterol
Subject lines
Normal cholesterol, still a heart attack
If not cholesterol, then what?
Half of them had normal cholesterol
Preview text
Roughly half of heart attack patients have normal cholesterol. So what else matters?
Email
Hi {{first_name}},
I was stunned to learn that roughly half of the people who have a heart attack have normal cholesterol levels.
If cholesterol were the whole story, you would expect that number to be much lower, which raises the question of what else is going on.
That question sits at the centre of a docuseries called The Untold Story of Heart Disease. Over 40 cardiologists, doctors and nutrition experts share their views, and many of them argue that it's worth looking well past a single cholesterol number. They talk about what cholesterol actually does in the body, the difference between small, dense LDL and large, fluffy LDL, and why a simple lipid test is now seen as outdated.
[Add a sentence of your own about what you were always told about cholesterol]
The series is part of Heart Disease Code by filmmaker Matt Carter, which also includes the nine-step ebook and a testing guide of modern heart tests to discuss with your doctor.
{{AFFILIATE_LINK}}
If you've been keeping an eye on your cholesterol for years, this will give you a much fuller picture to take into your next appointment. It's $19.95 at the moment (normally $99.95) with a 60-day money-back guarantee.
{{AFFILIATE_LINK}}
To your health,
{{AFFILIATE_NAME}}
(I may earn a commission if you buy through my link, at no extra cost to you.)
Subject: Normal cholesterol, still a heart attack
Preview text: Roughly half of heart attack patients have normal cholesterol. So what else matters?
Hi {{first_name}},
I was stunned to learn that roughly half of the people who have a heart attack have normal cholesterol levels.
If cholesterol were the whole story, you would expect that number to be much lower, which raises the question of what else is going on.
That question sits at the centre of a docuseries called The Untold Story of Heart Disease. Over 40 cardiologists, doctors and nutrition experts share their views, and many of them argue that it's worth looking well past a single cholesterol number. They talk about what cholesterol actually does in the body, the difference between small, dense LDL and large, fluffy LDL, and why a simple lipid test is now seen as outdated.
[Add a sentence of your own about what you were always told about cholesterol]
The series is part of Heart Disease Code by filmmaker Matt Carter, which also includes the nine-step ebook and a testing guide of modern heart tests to discuss with your doctor.
{{AFFILIATE_LINK}}
If you've been keeping an eye on your cholesterol for years, this will give you a much fuller picture to take into your next appointment. It's $19.95 at the moment (normally $99.95) with a 60-day money-back guarantee.
{{AFFILIATE_LINK}}
To your health,
{{AFFILIATE_NAME}}
(I may earn a commission if you buy through my link, at no extra cost to you.)
Email 10 · Myth-buster
Wholegrains and Dr William Davis
Subject lines
The 'healthy' food a cardiologist questions
Your breakfast cereal and your blood vessels
Is brown bread as good as we think?
Preview text
Dr William Davis explains how wholegrains can set off a cascade in the blood vessels.
Email
Hi {{first_name}},
Of all the foods we've been told are good for our hearts, wholegrains sit near the top of the list. Brown bread, whole-wheat cereal and wholegrain crackers all come with a heart-healthy halo.
So I was surprised to hear cardiologist and bestselling author Dr William Davis explain how wholegrains can set off a cascade inside the blood vessels. He is one of more than 40 experts interviewed in The Untold Story of Heart Disease, a docuseries by filmmaker Matt Carter.
Matt had his own reasons to pay attention. Before he made the film he ate his wholegrains faithfully, exercised and took his daily medications, and he was still overweight with high blood pressure, headaches and brain fog. Fred Pauser, another person in the series, ate lots of whole grains and avoided fat right up until the morning he woke with stabbing chest pain.
[Add a sentence of your own about how much bread or cereal is part of your own routine]
The series and the Heart Disease Code ebook lay out nine natural steps for your heart, and the bonus cookbook has over 50 easy recipes to help with the swaps.
{{AFFILIATE_LINK}}
It's $19.95 right now instead of $99.95, with a 60-day money-back guarantee, which makes it an easy way to hear Dr Davis out and judge for yourself.
{{AFFILIATE_LINK}}
All the best,
{{AFFILIATE_NAME}}
(I may earn a commission if you buy through my link, at no extra cost to you.)
Subject: The 'healthy' food a cardiologist questions
Preview text: Dr William Davis explains how wholegrains can set off a cascade in the blood vessels.
Hi {{first_name}},
Of all the foods we've been told are good for our hearts, wholegrains sit near the top of the list. Brown bread, whole-wheat cereal and wholegrain crackers all come with a heart-healthy halo.
So I was surprised to hear cardiologist and bestselling author Dr William Davis explain how wholegrains can set off a cascade inside the blood vessels. He is one of more than 40 experts interviewed in The Untold Story of Heart Disease, a docuseries by filmmaker Matt Carter.
Matt had his own reasons to pay attention. Before he made the film he ate his wholegrains faithfully, exercised and took his daily medications, and he was still overweight with high blood pressure, headaches and brain fog. Fred Pauser, another person in the series, ate lots of whole grains and avoided fat right up until the morning he woke with stabbing chest pain.
[Add a sentence of your own about how much bread or cereal is part of your own routine]
The series and the Heart Disease Code ebook lay out nine natural steps for your heart, and the bonus cookbook has over 50 easy recipes to help with the swaps.
{{AFFILIATE_LINK}}
It's $19.95 right now instead of $99.95, with a 60-day money-back guarantee, which makes it an easy way to hear Dr Davis out and judge for yourself.
{{AFFILIATE_LINK}}
All the best,
{{AFFILIATE_NAME}}
(I may earn a commission if you buy through my link, at no extra cost to you.)
Email 11 · Myth-buster
Low-fat products
Subject lines
What's really in 'low fat' food?
How fat became the enemy
About that low-fat label
Preview text
The story of how fat became the enemy, and what replaced it on the shelves.
Email
Hi {{first_name}},
Walk down any supermarket aisle and you'll see "low fat" printed on everything from cereal boxes to snack bars. For decades that label has been treated as a shortcut to a healthy heart.
The first episode of The Untold Story of Heart Disease is called "The Big Fat Cover Up", and it tells the story of how fat came to be treated as the enemy in the first place. The experts in the series argue that many low-fat products made with wheat, sugar and grains, such as bread, cereals and snack bars, may actually be part of the problem. They also discuss a 2010 study of about 350,000 people which concluded that saturated fat does not increase the risk of heart disease.
[Add a sentence of your own about a low-fat food you used to buy, or still do]
The series is part of Heart Disease Code, made by filmmaker Matt Carter after three years of interviews with over 40 heart experts and survivors. It comes with the nine-step ebook and The Top 50 Foods for a Healthy Heart, which makes your next shopping trip a lot simpler.
{{AFFILIATE_LINK}}
If you've been carefully choosing low-fat options for years, you'll find this one fascinating. It's $19.95 (normally $99.95) and comes with a 60-day money-back guarantee.
{{AFFILIATE_LINK}}
Talk soon,
{{AFFILIATE_NAME}}
(I may earn a commission if you buy through my link, at no extra cost to you.)
Subject: What's really in 'low fat' food?
Preview text: The story of how fat became the enemy, and what replaced it on the shelves.
Hi {{first_name}},
Walk down any supermarket aisle and you'll see "low fat" printed on everything from cereal boxes to snack bars. For decades that label has been treated as a shortcut to a healthy heart.
The first episode of The Untold Story of Heart Disease is called "The Big Fat Cover Up", and it tells the story of how fat came to be treated as the enemy in the first place. The experts in the series argue that many low-fat products made with wheat, sugar and grains, such as bread, cereals and snack bars, may actually be part of the problem. They also discuss a 2010 study of about 350,000 people which concluded that saturated fat does not increase the risk of heart disease.
[Add a sentence of your own about a low-fat food you used to buy, or still do]
The series is part of Heart Disease Code, made by filmmaker Matt Carter after three years of interviews with over 40 heart experts and survivors. It comes with the nine-step ebook and The Top 50 Foods for a Healthy Heart, which makes your next shopping trip a lot simpler.
{{AFFILIATE_LINK}}
If you've been carefully choosing low-fat options for years, you'll find this one fascinating. It's $19.95 (normally $99.95) and comes with a 60-day money-back guarantee.
{{AFFILIATE_LINK}}
Talk soon,
{{AFFILIATE_NAME}}
(I may earn a commission if you buy through my link, at no extra cost to you.)
Email 12 · Myth-buster
Food addiction and Dr Susan Peirce Thompson
Subject lines
Why one slice turns into the loaf
Two foods a neuroscientist calls addictive
Why willpower keeps losing to bread
Preview text
A neuroscientist explains how bread and sugar affect the brain.
Email
Hi {{first_name}},
If you've ever promised yourself just one slice and then found half the loaf had gone, you're in very good company, and it probably has far less to do with willpower than you think.
Dr Susan Peirce Thompson, a neuroscientist and the creator of Bright Line Eating, is one of the experts in The Untold Story of Heart Disease. In the series she explains how two very common foods, bread and sugar, create an addiction in the brain that drives overeating.
That matters for your heart, because extra weight around the middle and type 2 diabetes are both linked with higher risk. A whole episode, "The Powerful Effect of Food Addiction", is given over to this, and another, "The Blood Sugar Tragedy: Overcoming Diabetes & Hope for Change", looks at diabetes.
[Add a sentence of your own about your own relationship with bread, sugar or cravings]
The docuseries is part of Heart Disease Code by filmmaker Matt Carter, who spent three years interviewing more than 40 experts and survivors. You also get the nine-step ebook and a cookbook of over 50 easy heart-healthy recipes.
{{AFFILIATE_LINK}}
It's $19.95 (normally $99.95) with a 60-day money-back guarantee, so there's no risk in seeing whether Dr Peirce Thompson's explanation rings true for you.
{{AFFILIATE_LINK}}
Warmly,
{{AFFILIATE_NAME}}
(I may earn a commission if you buy through my link, at no extra cost to you.)
Subject: Why one slice turns into the loaf
Preview text: A neuroscientist explains how bread and sugar affect the brain.
Hi {{first_name}},
If you've ever promised yourself just one slice and then found half the loaf had gone, you're in very good company, and it probably has far less to do with willpower than you think.
Dr Susan Peirce Thompson, a neuroscientist and the creator of Bright Line Eating, is one of the experts in The Untold Story of Heart Disease. In the series she explains how two very common foods, bread and sugar, create an addiction in the brain that drives overeating.
That matters for your heart, because extra weight around the middle and type 2 diabetes are both linked with higher risk. A whole episode, "The Powerful Effect of Food Addiction", is given over to this, and another, "The Blood Sugar Tragedy: Overcoming Diabetes & Hope for Change", looks at diabetes.
[Add a sentence of your own about your own relationship with bread, sugar or cravings]
The docuseries is part of Heart Disease Code by filmmaker Matt Carter, who spent three years interviewing more than 40 experts and survivors. You also get the nine-step ebook and a cookbook of over 50 easy heart-healthy recipes.
{{AFFILIATE_LINK}}
It's $19.95 (normally $99.95) with a 60-day money-back guarantee, so there's no risk in seeing whether Dr Peirce Thompson's explanation rings true for you.
{{AFFILIATE_LINK}}
Warmly,
{{AFFILIATE_NAME}}
(I may earn a commission if you buy through my link, at no extra cost to you.)
Email 13 · Myth-buster
The testing guide: lipid test is outdated
Subject lines
Is your heart test out of date?
The heart tests I'm asking about next time
The trouble with trusting one number
Preview text
The experts say a simple lipid test is outdated. Here's what to ask about instead.
Email
Hi {{first_name}},
When most people get their heart health checked, the number they hear most about is cholesterol from a simple lipid test. According to the experts in a docuseries I've been looking into, that test on its own is now outdated.
[Add a sentence of your own about the last time you had your heart health checked]
One of the bonuses that comes with Heart Disease Code is a Cardiovascular (Heart Health) Testing Guide. It walks you through the more modern tests that are available, so you can bring them up with your doctor, and I like it because it helps turn a short appointment into a proper conversation.
The guide sits alongside the main program, which filmmaker Matt Carter put together after three years of interviews with more than 40 cardiologists, doctors, nutrition experts and survivors. You get the Heart Disease Code ebook and its nine natural steps, the 9-part Untold Story of Heart Disease docuseries, and a Heart Health Supplementation Guide that explains which supplements are worth it and why overdosing on them can be dangerous.
{{AFFILIATE_LINK}}
If you've been relying on one number to tell you how your heart is doing, this is a good way to find out what else you could ask about. It's $19.95 instead of the usual $99.95, with a 60-day money-back guarantee.
{{AFFILIATE_LINK}}
Best wishes,
{{AFFILIATE_NAME}}
(I may earn a commission if you buy through my link, at no extra cost to you.)
Subject: Is your heart test out of date?
Preview text: The experts say a simple lipid test is outdated. Here's what to ask about instead.
Hi {{first_name}},
When most people get their heart health checked, the number they hear most about is cholesterol from a simple lipid test. According to the experts in a docuseries I've been looking into, that test on its own is now outdated.
[Add a sentence of your own about the last time you had your heart health checked]
One of the bonuses that comes with Heart Disease Code is a Cardiovascular (Heart Health) Testing Guide. It walks you through the more modern tests that are available, so you can bring them up with your doctor, and I like it because it helps turn a short appointment into a proper conversation.
The guide sits alongside the main program, which filmmaker Matt Carter put together after three years of interviews with more than 40 cardiologists, doctors, nutrition experts and survivors. You get the Heart Disease Code ebook and its nine natural steps, the 9-part Untold Story of Heart Disease docuseries, and a Heart Health Supplementation Guide that explains which supplements are worth it and why overdosing on them can be dangerous.
{{AFFILIATE_LINK}}
If you've been relying on one number to tell you how your heart is doing, this is a good way to find out what else you could ask about. It's $19.95 instead of the usual $99.95, with a 60-day money-back guarantee.
{{AFFILIATE_LINK}}
Best wishes,
{{AFFILIATE_NAME}}
(I may earn a commission if you buy through my link, at no extra cost to you.)
Email 14 · Offer
Everything inside the bundle
Subject lines
What you get for $19.95
Eight things for less than a meal out
The full list, item by item
Preview text
An ebook, a 9-part docuseries, a cookbook and six more bonuses.
Email
Hi {{first_name}},
I want to walk you through exactly what comes with Heart Disease Code, because there's a lot more in it than the price suggests.
The Heart Disease Code ebook sets out the nine natural steps to fight and prevent heart disease.
The Untold Story of Heart Disease is a 9-part docuseries of about 10 hours, with interviews with over 40 natural health experts.
The Heart Healthy Cookbook has over 50 easy recipes from an in-house chef.
Nine companion guides, one for each episode, give you recaps, notes, exercises and quick quizzes.
The Top 50 Foods for a Healthy Heart ebook gives you a clear list to shop from.
The Heart Health Supplementation Guide explains which supplements are worth it.
The Cardiovascular (Heart Health) Testing Guide covers modern tests to discuss with your doctor.
And there's a bonus episode on the gut-heart connection called "Gut Health The Secret Source".
Everything lives in an online members area you can open as soon as you order, and you can watch, read or print it on any device.
{{AFFILIATE_LINK}}
[Add a sentence of your own about which part you'd start with, and why]
The normal price is $99.95. Right now it's a one-time $19.95, and you're covered by a 60-day, no-questions-asked money-back guarantee.
{{AFFILIATE_LINK}}
Enjoy,
{{AFFILIATE_NAME}}
(I may earn a commission if you buy through my link, at no extra cost to you.)
Subject: What you get for $19.95
Preview text: An ebook, a 9-part docuseries, a cookbook and six more bonuses.
Hi {{first_name}},
I want to walk you through exactly what comes with Heart Disease Code, because there's a lot more in it than the price suggests.
The Heart Disease Code ebook sets out the nine natural steps to fight and prevent heart disease.
The Untold Story of Heart Disease is a 9-part docuseries of about 10 hours, with interviews with over 40 natural health experts.
The Heart Healthy Cookbook has over 50 easy recipes from an in-house chef.
Nine companion guides, one for each episode, give you recaps, notes, exercises and quick quizzes.
The Top 50 Foods for a Healthy Heart ebook gives you a clear list to shop from.
The Heart Health Supplementation Guide explains which supplements are worth it.
The Cardiovascular (Heart Health) Testing Guide covers modern tests to discuss with your doctor.
And there's a bonus episode on the gut-heart connection called "Gut Health The Secret Source".
Everything lives in an online members area you can open as soon as you order, and you can watch, read or print it on any device.
{{AFFILIATE_LINK}}
[Add a sentence of your own about which part you'd start with, and why]
The normal price is $99.95. Right now it's a one-time $19.95, and you're covered by a 60-day, no-questions-asked money-back guarantee.
{{AFFILIATE_LINK}}
Enjoy,
{{AFFILIATE_NAME}}
(I may earn a commission if you buy through my link, at no extra cost to you.)
Email 15 · Offer
The 9 episodes
Subject lines
Nine episodes, ten hours, 40+ experts
Which episode would you watch first?
Here's the episode list
Preview text
From The Big Fat Cover Up to The Power of Nutrition, every episode listed.
Email
Hi {{first_name}},
If you enjoy a good documentary, you'll like this one. The Untold Story of Heart Disease is a 9-part series, about 10 hours in total, made by filmmaker Matt Carter over three years of interviews with more than 40 cardiologists, doctors, nutrition experts and survivors.
Here are the nine episodes:
1. The Big Fat Cover Up: The Captivating Story of Demonizing Fat
2. Cholesterol: The Surprising Story Never Told
3. Statin Crazy: Friend or Foe
4. The True Cause of Heart Disease: Getting to the Heart of the Matter
5. The Danger of Killer Foods and Toxic Killers
6. The Blood Sugar Tragedy: Overcoming Diabetes & Hope for Change
7. The Powerful Effect of Food Addiction
8. High Blood Pressure Decoded & Tools for Thriving
9. The Power of Nutrition for a Disease Free Life
[Add a sentence of your own about which episode you'd watch first, and why]
Each episode has its own companion guide with recaps, notes, exercises and quick quizzes to help the ideas stick, and there's a bonus episode on the gut-heart connection as well.
{{AFFILIATE_LINK}}
The series comes with the Heart Disease Code ebook of nine natural steps, a cookbook and several practical guides, all for $19.95 instead of the usual $99.95. You have 60 days to ask for a refund if it isn't for you.
{{AFFILIATE_LINK}}
Happy watching,
{{AFFILIATE_NAME}}
(I may earn a commission if you buy through my link, at no extra cost to you.)
Subject: Nine episodes, ten hours, 40+ experts
Preview text: From The Big Fat Cover Up to The Power of Nutrition, every episode listed.
Hi {{first_name}},
If you enjoy a good documentary, you'll like this one. The Untold Story of Heart Disease is a 9-part series, about 10 hours in total, made by filmmaker Matt Carter over three years of interviews with more than 40 cardiologists, doctors, nutrition experts and survivors.
Here are the nine episodes:
1. The Big Fat Cover Up: The Captivating Story of Demonizing Fat
2. Cholesterol: The Surprising Story Never Told
3. Statin Crazy: Friend or Foe
4. The True Cause of Heart Disease: Getting to the Heart of the Matter
5. The Danger of Killer Foods and Toxic Killers
6. The Blood Sugar Tragedy: Overcoming Diabetes & Hope for Change
7. The Powerful Effect of Food Addiction
8. High Blood Pressure Decoded & Tools for Thriving
9. The Power of Nutrition for a Disease Free Life
[Add a sentence of your own about which episode you'd watch first, and why]
Each episode has its own companion guide with recaps, notes, exercises and quick quizzes to help the ideas stick, and there's a bonus episode on the gut-heart connection as well.
{{AFFILIATE_LINK}}
The series comes with the Heart Disease Code ebook of nine natural steps, a cookbook and several practical guides, all for $19.95 instead of the usual $99.95. You have 60 days to ask for a refund if it isn't for you.
{{AFFILIATE_LINK}}
Happy watching,
{{AFFILIATE_NAME}}
(I may earn a commission if you buy through my link, at no extra cost to you.)
Email 16 · Offer
The cookbook and Top 50 Foods
Subject lines
What's for dinner at six o'clock?
Over 50 easy heart-healthy recipes
The bonuses I'd use first
Preview text
Heart advice is easier to follow when the recipes and shopping list are done for you.
Email
Hi {{first_name}},
Good intentions about eating for your heart get tested at about six o'clock in the evening, when you're tired and hungry and staring into the fridge wondering what to cook.
That's why two of the bonuses in Heart Disease Code appeal to me so much. The Heart Healthy Cookbook has over 50 easy recipes created by an in-house chef, and The Top 50 Foods for a Healthy Heart gives you a clear list to shop from, so what you learn turns into real meals on the table.
[Add a sentence of your own about your own dinner-time habits or a favourite healthy meal]
They come with the main program by filmmaker Matt Carter, who spent three years interviewing over 40 heart specialists, nutrition experts and survivors. At its core is an ebook of nine natural steps to fight and prevent heart disease, backed by a 9-part docuseries. Episode 9, "The Power of Nutrition for a Disease Free Life", pairs well with the cookbook, and episode 5 looks at the foods the experts call killer foods.
{{AFFILIATE_LINK}}
Everything is $19.95 right now (it's normally $99.95), and with the 60-day money-back guarantee you can cook your way through a few weeks of recipes before deciding whether to keep it.
{{AFFILIATE_LINK}}
Happy cooking,
{{AFFILIATE_NAME}}
(I may earn a commission if you buy through my link, at no extra cost to you.)
Subject: What's for dinner at six o'clock?
Preview text: Heart advice is easier to follow when the recipes and shopping list are done for you.
Hi {{first_name}},
Good intentions about eating for your heart get tested at about six o'clock in the evening, when you're tired and hungry and staring into the fridge wondering what to cook.
That's why two of the bonuses in Heart Disease Code appeal to me so much. The Heart Healthy Cookbook has over 50 easy recipes created by an in-house chef, and The Top 50 Foods for a Healthy Heart gives you a clear list to shop from, so what you learn turns into real meals on the table.
[Add a sentence of your own about your own dinner-time habits or a favourite healthy meal]
They come with the main program by filmmaker Matt Carter, who spent three years interviewing over 40 heart specialists, nutrition experts and survivors. At its core is an ebook of nine natural steps to fight and prevent heart disease, backed by a 9-part docuseries. Episode 9, "The Power of Nutrition for a Disease Free Life", pairs well with the cookbook, and episode 5 looks at the foods the experts call killer foods.
{{AFFILIATE_LINK}}
Everything is $19.95 right now (it's normally $99.95), and with the 60-day money-back guarantee you can cook your way through a few weeks of recipes before deciding whether to keep it.
{{AFFILIATE_LINK}}
Happy cooking,
{{AFFILIATE_NAME}}
(I may earn a commission if you buy through my link, at no extra cost to you.)
Email 17 · Offer
The 60-day guarantee and the $19.95 price
Subject lines
Two months to make up your mind
$19.95 with a 60-day money-back promise
About the price and the refund
Preview text
Normally $99.95, now $19.95, and you can still ask for every cent back.
Email
Hi {{first_name}},
Heart Disease Code is normally $99.95. At the moment it's available for a one-time payment of $19.95, and that includes the nine-step ebook, the 9-part docuseries, the cookbook, the companion guides, the Top 50 Foods ebook, the supplementation and testing guides, and the gut-heart bonus episode.
It also comes with a 60-day, no-questions-asked, 100% satisfaction guarantee. That gives you two full months to watch the series, read the steps, try some recipes and decide whether it's helping you. If you're not happy, you ask for your money back and that's the end of it.
[Add a sentence of your own about why a guarantee like this matters to you when you buy something]
The order goes through ClickBank, and you get instant access to the members area on any device as soon as you've paid.
For less than the price of a meal out, you get three years of research from over 40 heart experts and survivors, gathered by a filmmaker whose own family was hit hard by heart disease.
{{AFFILIATE_LINK}}
If heart health has been on your mind, this is a very low-risk way to learn a great deal about it.
{{AFFILIATE_LINK}}
Speak soon,
{{AFFILIATE_NAME}}
(I may earn a commission if you buy through my link, at no extra cost to you.)
Subject: Two months to make up your mind
Preview text: Normally $99.95, now $19.95, and you can still ask for every cent back.
Hi {{first_name}},
Heart Disease Code is normally $99.95. At the moment it's available for a one-time payment of $19.95, and that includes the nine-step ebook, the 9-part docuseries, the cookbook, the companion guides, the Top 50 Foods ebook, the supplementation and testing guides, and the gut-heart bonus episode.
It also comes with a 60-day, no-questions-asked, 100% satisfaction guarantee. That gives you two full months to watch the series, read the steps, try some recipes and decide whether it's helping you. If you're not happy, you ask for your money back and that's the end of it.
[Add a sentence of your own about why a guarantee like this matters to you when you buy something]
The order goes through ClickBank, and you get instant access to the members area on any device as soon as you've paid.
For less than the price of a meal out, you get three years of research from over 40 heart experts and survivors, gathered by a filmmaker whose own family was hit hard by heart disease.
{{AFFILIATE_LINK}}
If heart health has been on your mind, this is a very low-risk way to learn a great deal about it.
{{AFFILIATE_LINK}}
Speak soon,
{{AFFILIATE_NAME}}
(I may earn a commission if you buy through my link, at no extra cost to you.)
Email 18 · Free gift
Free report: The Surprising Truth About Fat
Subject lines
A free report about fat
What we were told about fat for decades
Something free for you today
Preview text
Two free PDFs: The Surprising Truth About Fat and the Top 10 Herbs.
Email
Hi {{first_name}},
I have something free for you today, and there's nothing to buy.
For decades many of us have been told that fat is the enemy of a healthy heart. A free report called "The Surprising Truth About Fat" comes from the team behind Heart Disease Code, the project in which filmmaker Matt Carter interviewed over 40 heart experts.
You can grab it here by entering your email:
{{GIFT_LINK}}
Along with it you'll get a second free PDF, the "Top 10 Herbs", which is handy to keep on file.
[Add a sentence of your own about why you think the fat question deserves a fresh look]
The experts in the docuseries discuss a 2010 study of about 350,000 people that concluded saturated fat does not increase the risk of heart disease, and they argue that low-fat products made with wheat, sugar and grains may be part of the problem. The free report is an easy first taste of that thinking before you decide whether you want to go deeper.
{{GIFT_LINK}}
Enjoy the read,
{{AFFILIATE_NAME}}
(If you later buy anything through this link I may earn a commission, at no extra cost to you.)
Subject: A free report about fat
Preview text: Two free PDFs: The Surprising Truth About Fat and the Top 10 Herbs.
Hi {{first_name}},
I have something free for you today, and there's nothing to buy.
For decades many of us have been told that fat is the enemy of a healthy heart. A free report called "The Surprising Truth About Fat" comes from the team behind Heart Disease Code, the project in which filmmaker Matt Carter interviewed over 40 heart experts.
You can grab it here by entering your email:
{{GIFT_LINK}}
Along with it you'll get a second free PDF, the "Top 10 Herbs", which is handy to keep on file.
[Add a sentence of your own about why you think the fat question deserves a fresh look]
The experts in the docuseries discuss a 2010 study of about 350,000 people that concluded saturated fat does not increase the risk of heart disease, and they argue that low-fat products made with wheat, sugar and grains may be part of the problem. The free report is an easy first taste of that thinking before you decide whether you want to go deeper.
{{GIFT_LINK}}
Enjoy the read,
{{AFFILIATE_NAME}}
(If you later buy anything through this link I may earn a commission, at no extra cost to you.)
Email 19 · Free gift
Free Top 10 Herbs PDF
Subject lines
10 herbs worth knowing about
Free guide: herbs to support your heart
Which herbs made the top 10?
Preview text
A free Top 10 Herbs PDF, plus a bonus report on fat.
Email
Hi {{first_name}},
If you like the idea of supporting your heart with natural, everyday things, here's a free download you'll enjoy.
The team behind Heart Disease Code, the docuseries project in which filmmaker Matt Carter interviewed over 40 cardiologists, doctors and nutrition experts, has a free PDF called "Top 10 Herbs". It comes together with a second free report, "The Surprising Truth About Fat".
{{GIFT_LINK}}
All you need to do is enter your email address and both PDFs are yours.
[Add a sentence of your own about a herb or natural habit you already use]
Fred Pauser, one of the survivors interviewed in the series, used botanicals alongside the food swaps, supplements and other lifestyle changes he made after his doctor called him "a ticking time bomb". Everyone's results are different, but his story shows why natural changes are worth learning about. If you take any medication, check with your doctor before adding herbs.
Both reports are free, so you have nothing to lose by having a look.
{{GIFT_LINK}}
To your health,
{{AFFILIATE_NAME}}
(If you buy anything later through this link I may earn a commission, at no extra cost to you.)
Subject: 10 herbs worth knowing about
Preview text: A free Top 10 Herbs PDF, plus a bonus report on fat.
Hi {{first_name}},
If you like the idea of supporting your heart with natural, everyday things, here's a free download you'll enjoy.
The team behind Heart Disease Code, the docuseries project in which filmmaker Matt Carter interviewed over 40 cardiologists, doctors and nutrition experts, has a free PDF called "Top 10 Herbs". It comes together with a second free report, "The Surprising Truth About Fat".
{{GIFT_LINK}}
All you need to do is enter your email address and both PDFs are yours.
[Add a sentence of your own about a herb or natural habit you already use]
Fred Pauser, one of the survivors interviewed in the series, used botanicals alongside the food swaps, supplements and other lifestyle changes he made after his doctor called him "a ticking time bomb". Everyone's results are different, but his story shows why natural changes are worth learning about. If you take any medication, check with your doctor before adding herbs.
Both reports are free, so you have nothing to lose by having a look.
{{GIFT_LINK}}
To your health,
{{AFFILIATE_NAME}}
(If you buy anything later through this link I may earn a commission, at no extra cost to you.)
Email 20 · Family
Forward this to someone you love
Subject lines
Could you forward this to someone?
The person I thought of while writing this
This one might be for your parents
Preview text
Sometimes a documentary says it better than a worried family member can.
Email
Hi {{first_name}},
Today's email may turn out to be more useful to someone you love than to you.
If you have a parent, partner or close friend who has been told their blood pressure or cholesterol is high, or who has heart disease in the family, would you think about forwarding this to them?
Heart Disease Code was made by filmmaker Matt Carter after heart disease killed and crippled many of his own loved ones. He's a husband and father, and he spent three years talking to more than 40 doctors, cardiologists and survivors to learn what really causes heart disease and how to fight and prevent it naturally.
It's often easier to hear this kind of thing from a well-made documentary than from a worried relative, and the series lets them watch at their own pace on any device. You could also watch it together.
{{AFFILIATE_LINK}}
[Add a sentence of your own about someone in your life you thought of while writing this]
If the person you have in mind takes medication, the series is a way to learn more, and any changes are for them and their doctor to talk through together.
Everything, including the 9-part docuseries, the ebook of nine natural steps and the heart-healthy cookbook, is $19.95 right now instead of $99.95, with a 60-day money-back guarantee.
{{AFFILIATE_LINK}}
With love to you and yours,
{{AFFILIATE_NAME}}
(I may earn a commission if anyone buys through my link, at no extra cost to them.)
Subject: Could you forward this to someone?
Preview text: Sometimes a documentary says it better than a worried family member can.
Hi {{first_name}},
Today's email may turn out to be more useful to someone you love than to you.
If you have a parent, partner or close friend who has been told their blood pressure or cholesterol is high, or who has heart disease in the family, would you think about forwarding this to them?
Heart Disease Code was made by filmmaker Matt Carter after heart disease killed and crippled many of his own loved ones. He's a husband and father, and he spent three years talking to more than 40 doctors, cardiologists and survivors to learn what really causes heart disease and how to fight and prevent it naturally.
It's often easier to hear this kind of thing from a well-made documentary than from a worried relative, and the series lets them watch at their own pace on any device. You could also watch it together.
{{AFFILIATE_LINK}}
[Add a sentence of your own about someone in your life you thought of while writing this]
If the person you have in mind takes medication, the series is a way to learn more, and any changes are for them and their doctor to talk through together.
Everything, including the 9-part docuseries, the ebook of nine natural steps and the heart-healthy cookbook, is $19.95 right now instead of $99.95, with a 60-day money-back guarantee.
{{AFFILIATE_LINK}}
With love to you and yours,
{{AFFILIATE_NAME}}
(I may earn a commission if anyone buys through my link, at no extra cost to them.)
Email 21 · Family
Family history is a reason to learn
Subject lines
Does heart disease run in your family?
What two men did with a family history
When the doctor asks about family
Preview text
Family history can feel like fate. Two men in this series saw it differently.
Email
Hi {{first_name}},
When a doctor asks whether there's any heart disease in your family, it can feel like a question about fate. If a grandparent, parent or uncle had heart trouble, it's easy to assume the same story is waiting for you.
Two people in Heart Disease Code know that feeling well. Filmmaker Matt Carter watched heart disease kill and cripple many of his loved ones, and it came very close when his Mom started on cholesterol-lowering drugs. Fred Pauser had lost family members to heart disease before he woke one morning with stabbing chest pain and almost completely blocked arteries. After he made food swaps, took specific supplements and changed his lifestyle, his doctor told him he was no longer at high risk, although every person's results are different.
What both men took from it is that a family history is a strong reason to learn everything you can and to start early.
[Add a sentence of your own about heart health in your own family]
Matt spent three years interviewing over 40 cardiologists, doctors, nutrition experts and survivors, and the result is an ebook of nine natural steps, a 9-part docuseries and a testing guide of modern tests to ask your doctor about.
{{AFFILIATE_LINK}}
It's $19.95 at the moment (normally $99.95) and comes with a 60-day money-back guarantee.
{{AFFILIATE_LINK}}
Thinking of you,
{{AFFILIATE_NAME}}
(I may earn a commission if you buy through my link, at no extra cost to you.)
Subject: Does heart disease run in your family?
Preview text: Family history can feel like fate. Two men in this series saw it differently.
Hi {{first_name}},
When a doctor asks whether there's any heart disease in your family, it can feel like a question about fate. If a grandparent, parent or uncle had heart trouble, it's easy to assume the same story is waiting for you.
Two people in Heart Disease Code know that feeling well. Filmmaker Matt Carter watched heart disease kill and cripple many of his loved ones, and it came very close when his Mom started on cholesterol-lowering drugs. Fred Pauser had lost family members to heart disease before he woke one morning with stabbing chest pain and almost completely blocked arteries. After he made food swaps, took specific supplements and changed his lifestyle, his doctor told him he was no longer at high risk, although every person's results are different.
What both men took from it is that a family history is a strong reason to learn everything you can and to start early.
[Add a sentence of your own about heart health in your own family]
Matt spent three years interviewing over 40 cardiologists, doctors, nutrition experts and survivors, and the result is an ebook of nine natural steps, a 9-part docuseries and a testing guide of modern tests to ask your doctor about.
{{AFFILIATE_LINK}}
It's $19.95 at the moment (normally $99.95) and comes with a 60-day money-back guarantee.
{{AFFILIATE_LINK}}
Thinking of you,
{{AFFILIATE_NAME}}
(I may earn a commission if you buy through my link, at no extra cost to you.)
Email 22 · Short note
Quick P.S. on the price
Subject lines
Quick note about Heart Disease Code
9 heart steps for $19.95
In case you missed it
Preview text
The docuseries and ebook are $19.95 right now.
Email
Hi {{first_name}},
A quick note in case you missed it. Heart Disease Code, the 9-part docuseries and ebook by filmmaker Matt Carter, is $19.95 right now instead of $99.95.
{{AFFILIATE_LINK}}
It gives you nine natural steps to fight and prevent heart disease, drawn from over 40 cardiologists, doctors and nutrition experts, and it has a 60-day money-back guarantee.
{{AFFILIATE_LINK}}
{{AFFILIATE_NAME}}
(I may earn a commission through my link, at no extra cost to you.)
Subject: Quick note about Heart Disease Code
Preview text: The docuseries and ebook are $19.95 right now.
Hi {{first_name}},
A quick note in case you missed it. Heart Disease Code, the 9-part docuseries and ebook by filmmaker Matt Carter, is $19.95 right now instead of $99.95.
{{AFFILIATE_LINK}}
It gives you nine natural steps to fight and prevent heart disease, drawn from over 40 cardiologists, doctors and nutrition experts, and it has a 60-day money-back guarantee.
{{AFFILIATE_LINK}}
{{AFFILIATE_NAME}}
(I may earn a commission through my link, at no extra cost to you.)
Email 23 · Short note
Sunlight and blood flow
Subject lines
Your heart and the sun
Why Fred made time in the sun
One thing I didn't expect
Preview text
One of the topics in this docuseries surprised me.
Email
Hi {{first_name}},
I never thought of sunlight as heart health advice, but the experts in The Untold Story of Heart Disease talk about how it relates to blood flow. Fred Pauser, one of the survivors in the series, made time in the sun part of his changes.
{{AFFILIATE_LINK}}
[Add a sentence of your own about your own time outdoors]
It's part of Heart Disease Code, $19.95 with a 60-day guarantee.
{{AFFILIATE_LINK}}
{{AFFILIATE_NAME}}
(I may earn a commission if you buy through my link.)
Subject: Your heart and the sun
Preview text: One of the topics in this docuseries surprised me.
Hi {{first_name}},
I never thought of sunlight as heart health advice, but the experts in The Untold Story of Heart Disease talk about how it relates to blood flow. Fred Pauser, one of the survivors in the series, made time in the sun part of his changes.
{{AFFILIATE_LINK}}
[Add a sentence of your own about your own time outdoors]
It's part of Heart Disease Code, $19.95 with a 60-day guarantee.
{{AFFILIATE_LINK}}
{{AFFILIATE_NAME}}
(I may earn a commission if you buy through my link.)
Email 24 · Short note
High blood pressure
Subject lines
Blood pressure on your mind?
The hypertension specialist in episode 8
For anyone watching their numbers
Preview text
Episode 8 is called High Blood Pressure Decoded.
Email
Hi {{first_name}},
If high blood pressure is on your mind, episode 8 of The Untold Story of Heart Disease, "High Blood Pressure Decoded & Tools for Thriving", looks at what causes it. Hypertension specialist Dr Mark Houston is among the experts featured.
{{AFFILIATE_LINK}}
It comes with Heart Disease Code for $19.95 and a 60-day guarantee. If you take blood pressure medication, talk to your doctor before changing anything.
{{AFFILIATE_LINK}}
{{AFFILIATE_NAME}}
(I may earn a commission if you buy through my link.)
Subject: Blood pressure on your mind?
Preview text: Episode 8 is called High Blood Pressure Decoded.
Hi {{first_name}},
If high blood pressure is on your mind, episode 8 of The Untold Story of Heart Disease, "High Blood Pressure Decoded & Tools for Thriving", looks at what causes it. Hypertension specialist Dr Mark Houston is among the experts featured.
{{AFFILIATE_LINK}}
It comes with Heart Disease Code for $19.95 and a 60-day guarantee. If you take blood pressure medication, talk to your doctor before changing anything.
{{AFFILIATE_LINK}}
{{AFFILIATE_NAME}}
(I may earn a commission if you buy through my link.)
Email 25 · Newsletter blurb
Newsletter blurb: worth watching
Subject lines
Worth watching this week
40 heart experts and one long documentary
My pick for this issue
Preview text
This issue's recommendation: The Untold Story of Heart Disease.
Email
Worth watching: The Untold Story of Heart Disease
Heart disease is the leading cause of death worldwide, and it's often called the silent killer because so many people get no warning. Documentary filmmaker Matt Carter, whose own family was hit hard by it, spent three years travelling to different countries to interview over 40 cardiologists, doctors, nutrition experts and survivors, including Dr. Mark Hyman, Dr Stephen Sinatra and Dr Cate Shanahan.
The result is Heart Disease Code: an ebook of nine natural steps to fight and prevent heart disease, plus The Untold Story of Heart Disease, a 9-part docuseries of about 10 hours. The episodes cover the story of how fat was demonized, cholesterol, statins, food addiction, blood sugar and high blood pressure, and the bonuses include a heart-healthy cookbook with over 50 recipes and a testing guide of modern tests to discuss with your doctor.
{{AFFILIATE_LINK}}
[Add a sentence of your own about why you chose this for your readers]
It's $19.95 at the moment (normally $99.95), you can watch it on any device, and it's covered by a 60-day money-back guarantee. If you take any heart medication, use the series to learn, and talk to your doctor before making changes.
{{AFFILIATE_LINK}}
{{AFFILIATE_NAME}}
(I may earn a commission if you buy through my link, at no extra cost to you.)
Subject: Worth watching this week
Preview text: This issue's recommendation: The Untold Story of Heart Disease.
Worth watching: The Untold Story of Heart Disease
Heart disease is the leading cause of death worldwide, and it's often called the silent killer because so many people get no warning. Documentary filmmaker Matt Carter, whose own family was hit hard by it, spent three years travelling to different countries to interview over 40 cardiologists, doctors, nutrition experts and survivors, including Dr. Mark Hyman, Dr Stephen Sinatra and Dr Cate Shanahan.
The result is Heart Disease Code: an ebook of nine natural steps to fight and prevent heart disease, plus The Untold Story of Heart Disease, a 9-part docuseries of about 10 hours. The episodes cover the story of how fat was demonized, cholesterol, statins, food addiction, blood sugar and high blood pressure, and the bonuses include a heart-healthy cookbook with over 50 recipes and a testing guide of modern tests to discuss with your doctor.
{{AFFILIATE_LINK}}
[Add a sentence of your own about why you chose this for your readers]
It's $19.95 at the moment (normally $99.95), you can watch it on any device, and it's covered by a 60-day money-back guarantee. If you take any heart medication, use the series to learn, and talk to your doctor before making changes.
{{AFFILIATE_LINK}}
{{AFFILIATE_NAME}}
(I may earn a commission if you buy through my link, at no extra cost to you.)
Email 26 · Newsletter blurb
Newsletter blurb: health corner topics
Subject lines
Oils, sunlight and your gut
Why some cooking oils worry heart experts
This issue's health corner
Preview text
A few heart health topics you probably haven't heard discussed.
Email
HEALTH CORNER
A few heart health topics have caught my attention lately, and they all come from one place. In the docuseries The Untold Story of Heart Disease, over 40 cardiologists, doctors and nutrition experts discuss why some fish and vegetable oils can be unstable, how sunlight relates to blood flow, and why the gut and the heart may be more closely connected than most of us realise. There's even a bonus episode on that last one, called "Gut Health The Secret Source".
The series was made by filmmaker Matt Carter over three years and comes with Heart Disease Code, an ebook of nine natural steps to fight and prevent heart disease. You also get a Heart Health Supplementation Guide, which covers which supplements are worth it and why overdosing can be dangerous, along with the Top 50 Foods for a Healthy Heart and a cookbook of over 50 easy recipes.
{{AFFILIATE_LINK}}
[Add a sentence of your own about which of these topics interests you most]
Everything is in an online members area you can open on any device. It's $19.95 right now instead of $99.95, with a 60-day money-back guarantee, so it's an easy one to try.
{{AFFILIATE_LINK}}
{{AFFILIATE_NAME}}
(I may earn a commission if you buy through my link, at no extra cost to you.)
Subject: Oils, sunlight and your gut
Preview text: A few heart health topics you probably haven't heard discussed.
HEALTH CORNER
A few heart health topics have caught my attention lately, and they all come from one place. In the docuseries The Untold Story of Heart Disease, over 40 cardiologists, doctors and nutrition experts discuss why some fish and vegetable oils can be unstable, how sunlight relates to blood flow, and why the gut and the heart may be more closely connected than most of us realise. There's even a bonus episode on that last one, called "Gut Health The Secret Source".
The series was made by filmmaker Matt Carter over three years and comes with Heart Disease Code, an ebook of nine natural steps to fight and prevent heart disease. You also get a Heart Health Supplementation Guide, which covers which supplements are worth it and why overdosing can be dangerous, along with the Top 50 Foods for a Healthy Heart and a cookbook of over 50 easy recipes.
{{AFFILIATE_LINK}}
[Add a sentence of your own about which of these topics interests you most]
Everything is in an online members area you can open on any device. It's $19.95 right now instead of $99.95, with a 60-day money-back guarantee, so it's an easy one to try.
{{AFFILIATE_LINK}}
{{AFFILIATE_NAME}}
(I may earn a commission if you buy through my link, at no extra cost to you.)
Questions about promoting Heart Disease Code? Write to support@heartdiseasecode.com and a real person will answer.
