Keywords and Ad Copy
Keywords for articles, videos and ads, sorted by what the searcher wants, plus negative keywords and ready-written ad lines.
219 keywords in four groups, and 26 negative keywords.
Brand keywords (22)
People searching for the product by name. Use them for review pages and videos. Do not bid on them in paid search: see the rules.
Buyer keywords (43)
People close to deciding, comparing or looking for the best guide.
Problem keywords (92)
People worried about a symptom or a number, looking for answers.
Topic keywords (62)
Wider subjects from the docuseries, good for articles and videos.
Negative keywords (26)
Add these as negatives in ad accounts to keep out clicks that will not buy.
Ad copy
Headlines and descriptions written within the rules. Check each ad platform’s health advertising policy before you run them.
Headlines
Descriptions
Questions about promoting Heart Disease Code? Write to support@heartdiseasecode.com and a real person will answer.
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